平罗县位于宁夏平原北部，总面积2060平方公里，人口31.6万人，其中，少数民族人口9.8万人。平罗地处国家丝绸之路经济带、呼包银能源金三角、宁夏沿黄城市带等经济区前沿地带，距银川河东机场60公里，距宁夏惠农陆路口岸30公里，区位优势明显。多元合金、电石化工、精细化工、煤化工、新能源、装备制造、生物医药和优质水稻及制种、草畜、瓜菜、生态水产是我县的优势特色产业。先后吸引中钢、中粮、汇源、丽珠等国内500强和行业领军企业落户平罗。在第十一届全国县域经济基本竞争力与科学发展评价中，平罗县位列西部百强县第60位。在2012年度中国最具投资潜力中小城市百强县评比中，位居第87位。
Pingluo county is situated in the north of Ningxia plain. It covers the area of 2,060 km2, with a population of 316,000, of which 98,000 are Hui people. Pingluo is located at the leading economic zone as the national Silk Road belt, the Hohhot-Baotou-Yinchuan golden triangle of energy, and the Ningxia urban belt along the Yellow River. It enjoys an advantageous geographical location, which is 60 km from the Hedong Airport of Yinchuan, and 30 km from the Ningxia Huinong land port. There are varieties of preponderant distinctive industries as multi-components alloy, calcium carbide chemical engineering, fine chemical engineering, coal chemical engineering, new energy, equipment manufacturing, bio-pharmaceutical, high-quality rice, production of seeds, forage and livestock, fruits and vegetables, and ecological aquatic products. Pingluo has attracted some of the national top 500 enterprises and the industry leading enterprises successively, such as Sinosteel, China Oil & Foodstuffs Corporation (COFCO), Huiyuan Group, Lizhu etc. It ranks the 60th of the top 100 counties of western China in the 11th evaluation of county economic basic competitiveness and scientific development. And it ranks the 87th of the top 100 counties of the small and medium-sized cities with the highest investment potentials in the year of 2012 in China.
平罗城区面积20平方公里，城镇化率达到52%。文化展览中心、体育健身中心、人民会堂、金融大厦等标志性建筑物相继投入使用。康熙饮马湖、威镇湖、韩苑湖、明月湖、瀚泉海交相辉映，形成城在湖中，湖在城中生态格局。生态植物园、广场、景观水系、供热、供气以及垃圾、污水无害化处理等基础设施完善，城市功能不断升级。一座舒适便捷型、宜居宜业型、生态田园型的现代化城市傲然矗立，成为宁夏沿黄经济区的一颗璀璨明珠。“置业金岸，宜居平罗”的品牌享誉区内外，城市成为对外开放合作的亮丽名片。
The urban part of Pingluo covers an area of 20 square kilometers: the urbanization rate has reached 52%. Iconic buildings such as the Culture Exhibition Center, Fitness Center, the People's Hall, the Financial Building etc. have been put into use in succession. The Kangxi Drinking Horse Lake, Weizhen Lake, Hanyuan Lake, Bright Moon Lake, and Hanquan Sea add radiance and beauty to each other and form the ecological landscape of city in lakes and lakes in city. The infrastructures as ecological botanical garden, square, landscape drainage, heat supply, gas supply, garbage and sewage disposal have been completed and the city functions have been upgraded continuously. A comfortable, convenient, livable and ecological pastoral modern city is proudly standing there, becoming a shinning pearl of Ningxia along the Yellow River zone. "Purchase houses along the golden bank in livable Pingluo". The brand is famous inside and outside Ningxia, which makes it a beautiful card of cooperation opening to the outside world.
